DS Automobiles Ireland has announced its role as the Official Vehicle Partner for the inaugural Ireland Fashion Week (IFW) 2025. Known globally for its refined aesthetics and innovation in sustainable mobility, the premium French carmaker will support Ireland’s landmark fashion event with a dedicated fleet of DS vehicles.
Taking place this October, Ireland Fashion Week will become a nationwide celebration of creativity and cultural expression. Throughout the five-day event, DS Automobiles will provide stylish and environmentally conscious transport for VIPs, guests, and the IFW team. The fleet—featuring both plug-in hybrid and fully electric models—will be uniquely branded for IFW and available across various event locations, ensuring seamless and elegant travel.
Founded in Paris in 2014 and launched in Ireland in 2021, DS Automobiles represents a modern interpretation of luxury, blending performance, cutting-edge technology, and Parisian elegance. Inspired by the legacy of the original 1955 DS, the current range includes the DS 3, DS 4, DS 7, and the highly anticipated N°8—an all-electric flagship model boasting a range of up to 750 kilometres.
Already the Official Sponsor of Paris Fashion Week, DS Automobiles brings its deep-rooted connection with the fashion industry to Irish shores, infusing Ireland Fashion Week with its signature sophistication and style.
“We are thrilled to support Ireland Fashion Week and be part of this landmark moment for Irish design,” said Glin Donnelly, Brand Manager at DS Automobiles Ireland. “As a brand that celebrates design, elegance, and luxury, we see this partnership as a natural alignment. We’re proud to help drive Irish fashion forward—literally and figuratively.”
Ireland Fashion Week will take place from 6–10 October, bringing a bold vision for Irish fashion to life under the leadership of founder Ashley McDonnell. The five-day celebration will feature runway shows, cultural events, and exhibitions across a range of iconic venues throughout the country. With over 50 designers participating and €1 million in industry support pledged, IFW 2025 signals a major new chapter for Ireland’s presence on the global fashion map.
DS Automobiles, as the Official Vehicle Partner, will provide an exclusive fleet of plug-in hybrid and electric vehicles for the event, underlining the brand’s dedication to sustainability and style. This collaboration brings together the elegance of French automotive design with the dynamic creativity of Ireland’s fashion scene.
