The Ford Puma has had a fascinating journey. Originally launched in 1997 as a sporty coupe based on the Fiesta, it quickly gained a loyal following thanks to its nimble handling and sharp styling.
Reinvented for the SUV Era
After a long hiatus, the Puma made its comeback in 2019 as a compact crossover. Once again built on the Fiesta platform, it shed its coupe identity to embrace the booming SUV trend — a move that positioned it firmly in one of the fastest-growing corners of the market.
The Post-Fiesta Question
With the Fiesta now discontinued, Ford faces an important challenge: can the Puma Gen-E carry the torch for Fiesta buyers? And more importantly, can it deliver the same sense of practicality and fun while asking drivers to accept a higher price point?
